Privacy Policy
This Privacy Policy outlines how Knotch (“we”, “our”, or “us”) collects, uses, and protects your personal data when you access or use our website https://knotch.in (“Website”).
By using this Website, you agree to the collection and use of information in accordance with this Privacy Policy.
Definitions
This Website (or Application):
Refers to https://knotch.in, the platform through which we sell artificial jewellery and offer related services.
Owner (We/Us):
Knotch – the registered owner and operator of this Website.
User (You):
Anyone accessing, browsing, or making a purchase through the Website.
Personally Identifiable Information (PII):
Information that can identify or be used to identify an individual, including but not limited to: name, phone number, email, address, and payment details.
Cookies:
Small data files placed on your device that help us improve the browsing experience and provide analytics.
What Data We Collect
We collect the following information from users:
Name
Email Address
Mobile Number
Shipping/Billing Address
Payment Information (processed via Razorpay; we do not store card or UPI details)
IP address and device/browser info
Analytics and usage data (via Google Analytics)
Marketing behavior (via advertising platforms like Google Ads)
We collect data through:
Checkout process
Contact forms
Account registration
Cookies and analytics tools
Why We Collect Your Data
We collect and use your data to:
Process your orders and deliver products
Provide customer support and order-related communication
Personalize your shopping experience
Send promotional emails or messages (you can opt-out anytime)
Improve website performance via analytics
Show personalized advertisements (using Google Ads, Facebook Ads, etc.)
Data Retention
We retain your data:
As long as your account is active or as required to fulfill your orders.
For legal, tax, or regulatory purposes, as needed.
Until you request deletion, subject to legal obligations.
Third-Party Services
We may share your data with trusted third parties such as:
Payment Gateway: Razorpay (for secure payment processing)
Analytics: Google Analytics (to understand user behavior)
Advertising Partners: Google Ads, Meta/Facebook, etc.
Delivery Partners: For shipping your orders
Each third-party service provider is responsible for its own privacy practices. You can view their privacy policies on their respective websites.
Cookies and Tracking
We use cookies to:
Save user preferences
Track visits and usage behavior
Deliver retargeted ads (remarketing)
Improve page loading and UX
By using our website, you consent to our use of cookies.
To manage cookies, you may change your browser settings or use opt-out links from services like Google Ads.
Behavioral Remarketing
We use tools like Google Ads, Facebook Pixel, and others for remarketing. These services help us display relevant ads based on your previous interaction with our website.
You can opt out of these services by:
Adjusting your ad preferences in your Google account.
Using ad blockers or private browsing.
Visiting the Digital Advertising Alliance: optout.aboutads.info
Your Rights
You have the right to:
Access the data we hold about you
Request correction of inaccurate data
Request deletion of your data (where legally applicable)
Opt out of marketing communications at any time
To exercise these rights, contact us at sales@knotch.in
Contact Us
If you have any questions about this Privacy Policy or wish to request any data-related action, please contact:
Knotch
T-Junction, Dharavi, Mumbai, Maharashtra, India – 400017
Phone: +91 73929 31429
Email: sales@knotch.in
